Bullfrog Bud Brand Identity

As a personal project, I created a brand identity for Bullfrog Bud — a fictional cannabis brand focused on crafting sustainable marijuana products for beginners and connoisseurs alike.

I challenged myself to develop a comprehensive design system for a cannabis brand that included logo design, packaging mockups, and in-context branding materials. Starting with hand-sketched logos in Procreate, I created packaging mockups in Figma and refined them in Photoshop. The final deliverables included stationery designs, t-shirt and canvas tote bag concepts, ad posters and billboards, and a cohesive brand palette.